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Issue #9

Beyond the basics , Conversations : Ingvild Abrahamsen & Gustaf Gyllenhammer

Par Martine Hoff Jensen - 12 mn


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T-Michael new project: Friends With The Rain.

MARTINE HOFF JENSEN IN CONVERSATION WITH INGVILD ABRAHAMSEN & GUSTAF GYLLENHAMMER THE DUO OF THE TRIO BEHIND AVENUE PHOTOGRAPHY ERIK ANDRÉNES

The walls are raw. The lights are dim. The room rectangular. There is a crowd buzzing between rows of wooden benches. Plastic cups filled with sparkling wine. The runway show for Avenue’s Spring/Summer’17 Collection is about to begin. Music starts. Model after model strides down the narrow runway, between the wooden benches where people armed with smartphones, witnessing the clothes through their digital screens.

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JUST AS QUICKLY AS IT BEGAN, it is over. Fragments, memories, of what has just been seen, linger in the air. The crowd exits into autumn’s wet greyness. The rectangular room is left dim and raw, holding only the empty wooden benches.

Two days later, two of the designers behind the brand are seated at table on an unusually lively Monday evening at Litteraturhuset in Oslo. Voices talking loudly in the background, cutlery clinging, ...

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